Posts Tagged ‘marathons’

Tips for Running a Marathon

Thursday, March 26th, 2009

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One of my friends from the Army was telling me that he is running a marathon this weekend and his goal is to run it in under 5 hours.  Sometimes I forget that there is a whole group of runners out there who’s only goal is to finish the race.  That’s not a bad goal to have, a marathon is a difficult endeavor and not everyone can do it.  Here are some tips for running a successful marathon.  Just remember, it’s not how fast you run, it’s how you finish the race.  A smile and still standing is optimal.

Hydration is probably the most important factor to running a successful marathon (assuming you’ve trained and have the right mental frame of mind going into it).  It is important to start hydrating for a race about a week prior to the event.  Try to alternate between Gatorade and water in order to get the right amount of electrolytes.  It is possible to over-hydrate so don’t put down more water than your body needs.  Only drink water and Gatorade the week before the race and don’t drink anything that will dehydrate.  You can concentrate on dehydrating when are ready to celebrate your accomplishment.

In addition to increasing your hydration intake, you need to load up on carbs.  Doesn’t that sound fun?  You also need to try to get some protein in there.  I typically pay attention to this about 36 hours prior to the race.  I feel like any earlier than that and you use the energy doing other things and the nutrients pass through your body by race day.  But then again I eat spaghetti every night anyways so its tough to tell.  Some nights if I’m in a hurry I eat a can of Spaghetti O’s instead.  I love’em.

Make sure you get in the right frame of mind as you’re toeing the line.  You want to be mentally prepared for your race so think about all the training you have done.  Think about how you are ready to run it.  Imagine how it will feel crossing the finish line and seeing your family or friends.  Think about having to tell them “I didn’t reach my goal” or “I had to walk.”  You’ve got to tap into both positive and negative reinforcement to achieve your goals.  I once dated someone who always told me I was awesome and it got to the point where I thought it was counter-productive.  If I’m already awesome, then why do I have to work hard to become awesomener?  I’m fine with awesome.

You need to have a good race day breakfast.  It needs to be something that has carbohydrates but nothing too extreme that may upset your stomach.  I typically have a couple of plain bagels.  Try out a couple of different breakfast items before your long runs during training and see what feels best for you.  No matter what the type of food it is, you need to have some energy in your body for the start of the race.

Try not to run out too fast.  I wasn’t sure if I should mention this though.  Many races I have gone out a little faster than I had planned but it worked out for the best.  Yes, my first couple of miles may be faster than mile 20 and 21 but it sets a good tone for the race.  It’s puts you in position to have a great time or you can ease off a bit and run what you imagined you would.  However, just don’t get too excited and over extend yourself to the point that you are tired and negative for the remainder of the race.  I did this in the first marathon I ran, first half in 1:30, the second half 2:15.  I didn’t enjoy the second half as much even though it was in the Hollywood area instead of Inglewood.  I lived in Inglewood.

Develop some mantras to keep you occupied and motivate you.  You have to determine what works best for you, but mine is usually, “The faster you run the quicker you’ll be done.”  Please don’t use my mantra though.  It’s mine.  Mantras value is inversely proportion to the amount of people who use it.  If you need one try, “Serenity Now.”  I’m sure no one has ever said that before!

Overall have the right mental state of mind going into the race.  Doing all of this things will give you the confidence you need to know that you are ready and able to achieve your goals.  You can do it.

NYC Marathon Race Entry Fees Increase: Running is Recession Proof

Saturday, February 21st, 2009

recission-running_boston-marathonSo I read in a New York Times Article this morning that the NYC Marathon is raising its registration fees about 17 dollars per entry.  That’s about a 10% increase.  The New York City marathon is a non-profit organization who says they are just trying to break even this year with the entry fee increases.  I guess the entry fees received from participants who apply, but do not get awarded a race number in the lottery system, doesn’t generate enough revenue to cover the cost of them NOT being able to run the race.  The Disney marathon in Orlando also increased their entry fees by 20 dollars this year.  If it’s a poor economy, wouldn’t they decrease race entry fees to entice more price conscious runners to participate?

Nope.  So far this year, marathon and half-marathon races are seeing record race entrants in places like Miami, Houston, and Phoenix, but race promoters are gaining less revenue. One problem is that race entries do not cover the cost of putting on a race; a large portion of the revenue comes from corporate sponsors.   For instance, the NYC Marathon’s race sponsor through 2010 is the embattled Dutch financial services company ING (who sponsor a number of other large races).  Poor preforming or bankrupt corporate sponsors don’t seem to bring in very solid revenue to race promoters.  Weird.

But race promoters are also saying their expensives have gone up.  I had a phrase when I had just returned home from Iraq and was trying to finish separating from the Army, while also applying to grade schools and find a job.  When people would ask me to hang out or do something for them I would say to myself, “Everyone just wants a piece of me.”  I have found in these poor economic times everyone seems to want a piece of us, the consumers.  Gas prices are rising because OPEC isn’t getting enough revenue from our decreased consumption.  Universities are increasing tuition because they aren’t getting the alumni donations they were used to.  Sports players still demand lucrative contracts so  sports ticket prices have had to increase to cover the loss of the amount of fans at games.  When times get tough, everyone wants a piece.  Possibly vendors and service providers now want a piece of marathon promoters.  Why are they going after marathon’s?  Because the amount of race entrants seems to be recession proof.

Why are marathons recession proof?  Well first off, the only cost to a participant is running shoes and an entry fee.  Possibly more people are goal driven in poor economic times.  I imagine a lot of people have more time to train now that they do not have jobs or are working less because the economy is slow.  What a perfect time to attain that goal you’ve always wanted to do.  Marathon runners usually have high annual household income so they aren’t as price sensitive.  I may look further into whether or not marathons are recession proof.  The allure of accomplishing difficult goals will always be demanded.  Plus, it impresses people at job interviews when you put on your resume “marathon running” under interests.  However, in one interview I had the interviewer begin to talk about his extensive marathon running and training.  But when my PR was a good bit faster than his was he kind of got “over” the interview.  I guess it’s like the Army, you always want to be able to out run those you are in charge of.

Let’s pull this country out of its economic slump one marathon mile at a time!  Yes, we ran!

Falconhead Capital to Purchase Marathons

Wednesday, January 14th, 2009

Falconhead Capital is a private equity firm that specializes in investing in the consumer, leisure/lifestyle, and media sectors. Recently, Falconhead Capital purchased the three year old Denver Marathon along with the Rocky Mountain Half Marathon, bringing Falconhead Capital’s total ownership to 25 races. Races are not the only thing Falconhead has been purchasing, earlier last year they purchased three endurance companies, forming them into one, called Competitor Group, Inc. The three companies purchased were Elite Racing Inc., the creator of the Rock n’ Roll marathons, La Jolla Holding Group, LLC, owner of triathlete magazine, and Competitor Publishing, Inc. The newly formed company, Competitor Group, Inc., is now the largest endurance sport focused company in the United States. Falconhead Capital said they decided to form Competitors Group, Inc. in order to enter into the endurance sports business because of the very specific and high-end demographic of participants. They point to an age range of 25-54 years old with an average annual income of $75,000-$95,000 in endurance event participants.

This got me to thinking, I’ve always just participated in these races but I never thought about the business side of them? It makes sense that endurance sport participants are a highly desired demographic since they are usually made up of people who have determination, drive, and a work ethic, which probably leads them to success in their professional lives as well. A company as large as Falconhead Capital can use the events to promote their other businesses and private equity firm to this coveted demographic. In addition to the events being great marketing opportunities, the income streams can from many sources such as entry fees, sponsorship, television, merchandise, and fitness expos can make race organizing a very profitable business.

Since I usually don’t finish in the money in these races, running is not a profitable business for me; however, all of us participants should be aware that we are Running this Business.  Support your favorite races and small endurance businesses.