This is the end for END footwear Running Shoes
Tweet
“This is the end. Beautiful friend. This is the end. My only friend, the end.” – The Doors
This is the end for END footwear according to SportsOneSource.com. END (Enviromentally Nuetral Design) footwear has been discontinued by LaCrosse Footwear who purchased the END footwear brand this past June for 500,000 dollars. LaCrosse plans to use the technology, resources, and capabilities into the Lacrosse and Danner product lines but discontinue the END brand.
END footwear’s goal was to provide normal athletes with high performance footwear through innovative design. END footwear received honors for the Best Trail Running Shoe Debut and Best Road Running Shoe debut by Runner’s World in 2009; not that anyone cares what Runner’s World says. I personally have never worn a pair of END running or trail running shoes but I have heard they are very different from most trail running shoes. Here is what END footwear says about their trail running shoes:
“There’s a spiritual sense of oneness when you explore the outer mire. From dust to muck, the Stumptown collection comes to life in the land of filth with superior traction, stability, and confidence for extending the wilderness experience, urban wandering, or any other stress release you can invent.”
END footwear was a smaller company that was able to focus on what the customer needed in their revolutionary trail running products. Apparently END footwear even got spiritual about their trail running shoes. Even though LaCrosse will use a lot of the technologies and materials from the END brand, they will lose the culture that has been developed by END. It looks like this is the END for this small, responsive shoe company with a huge passion for running. The END.