Brooks creates biodegradable running shoe
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Looking to make your workout even more green? Check out the Trance 8 from Brooks – the world’s first running shoe with a biodegradable midsole. Nope, this shoe may not look or feel green but that’s the point. The BioMoGo midsole provides the same performance using a material that will break down in typical landfill conditions up to 50 times faster than traditional shoe materials. The company says this will reduce landfill waste by more than 30 million pounds over the next 20 years – that’s a lot of shoes!
Brooks seems to be pretty committed to the whole green revolution and they even changed their shoe boxes to 100% recycled cardboard at the beginning of this year. Not content to simply reduce their own company’s products’ impact on the environment, Brooks has made the BioMoGo technology freely available to competitors as an “open source” innovation. While they could have sought a patent for the new midsole material, Brooks chose instead to give other shoe companies a chance to reduce their environmental footprints as well (pun intended).
If you’re a runner who enjoys a clean environment (you know, fresh air to breathe) check out the Brooks Trance 8 with BioMoGo technology. It’s a shoe that’s good for your feet and good for the earth!